FBOMBZ Wins Best New Craft Beverage at Convenience Industry Council of Canada!

September 24, 2026

Toronto, Ontario, Canada

United Craft is honoured to announce it has won the award for Best New Craft Beverage at the Convenience Indusry Council of Canada's (CICC) annual award gala! Since launching in convenience stores FBOMBZ has taken the channel by storm, selling over one million bottles in its first year alone! It's bold, original packaging has become beloved by retailers and consumers alike: it's a single serve, resealable bottle that has a built in cavity to make it perfect for stacking in a retailer or home consumer's fridge.

With delicious flavours like Cranberry Cosmo Twist and a fun, edgy name like FBOMBZ, it has captured the industry's imagination at a time when ready to drink coolers have just begun shaking up store shelves. 

"The development of FBOMBZ was a multi-year project of ingenuity and true industy collaboration. We're thrilled and deeply grateful for the CICC's recognition. We worked tirelessly with key retailers such as 7-11 to develop a truly distinctive, unique and original vessel that we thought would wow shoppers and take ready to drink cocktails to heights" exclaimed Co-Founder Ian Macdonald upon receiving the award. 

"Thank you to all of our convenience retail partners: 7-11, Shell, Circle K, Avondale, Rabba, Hasty Market and more for your support over the last year. It means the world to us." Pat remarked. 

You can now find FBOMBZ's one of a kind lineup across Convenience, LCBO, and as well as Loblaw, Sobeys, Costco, Co-Op and thousands of independent and provincial liquor stores in Alberta, Sasktechwan, BC and Nova Scotia. 

Follow the journey at www.dropfbombz.com and @dropfbombz on Instagram and TikTok.