Puppers Premium Lager Letterkenny x Shoresy – the official beer of the hit TV series – launches first in Ontario

Produced in partnership with Canadian beverage innovator United Craft, the new
brew is now rolling out at LCBO stores across Ontario

Shoresy cast members Ryan McDonell (Michaels) and Max Bouffard (JJ Frankie JJ)
will take part in a tasting event at a Toronto LCBO location on November 27, 2025

TORONTO — (November 25, 2025) — Award-winning independent comedy entertainment studio and 360-degree brand-marketing leader, New Metric Media, and United Craft – one of Ontario's largest and most innovative craft beverage companies – have partnered to produce Puppers Premium Lager, the official beer of New Metric series Shoresy and Letterkenny.

Coinciding with the upcoming Season 5 launch of Shoresy just announced by Bell Media’s Crave, Puppers Premium Lager is currently rolling out at LCBO stores across Ontario featuring a crisp, clean and crushable flavour profile, with a hint of hoppy citrus. It’s the perfect match for classic pub fare, celebrating after a game of shinny or just sipping with friends. Puppers Premium Lager is packaged in collectible, high-impact tall boy cans (473 mL) featuring images from both Shoresy and Letterkenny. Four different can designs are currently available, with more to follow.

“Puppers Premium Lager captures the personality of both Letterkenny and Shoresy,” said New Metric Media COO Jeff Hersh. “Just like the shows, the four unique can designs stand out from the crowd and will resonate with Letterkenny and Shoresy fans everywhere. We are excited to have such an experienced partner in United Craft, and we’re working with them to take Puppers Premium Lager across Canada.” 

“We are thrilled to be working with New Metric and their iconic Canadian shows Shoresy and Letterkenny, both of which portray small-town Ontario life and hockey culture in a realistic and engaging way,” said United Craft co-founders Pat and Ian Macdonald. The mother-and-son team continued, “Puppers Premium Lager is very approachable and easy-going, and pairs with just about anything. There's never been a better time for Canadians
to connect with real Canadian stories, and now there's an Ontario-made craft beer to enjoy them with.”

Shoresy cast members Ryan McDonell (Michaels) and Max Bouffard (JJ Frankie JJ) will also be on-hand to sign cans and meet fans aged 19+ at a launch tasting event for Puppers Premium Lager at the Front & Spadina (49 Spadina Ave.) LCBO location in downtown Toronto on November 27, 2025, from 4 p.m. to 8 p.m. The pair, along with their fellow Shoresy cast members, will then face off against the Toronto Maple Leafs Alumni team at the Shoresy Classic on November 28 at Scotiabank Arena.

Additional information about Puppers Premium Lager:
● Now available at LCBO stores across Ontario and eventually other provinces
● Affordably priced at $3.15 per tall boy can (473 mL)
● Check LCBO availability HERE
● Follow @puppersofficial on Facebook and Instagram for updates on where to buy the beer, fun Puppers-related content, merchandise announcements, contests and more.

Shoresy and Letterkenny are produced by New Metric Media in association with Play Fun Games and Bell Media and are available to stream on Crave in Canada. Along with Puppers Premium Lager, Letterkenny and Shoresy off-screen extensions also include collectible merchandise, the Shoresy: Legends of the North video game, the sold-out Letterkenny Live stage show and the Shoresy Classic hockey event, set to land in eight NHL arenas this
month through 2026.

ABOUT NEW METRIC MEDIA
Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. Recipient of Playback's 2022 Production Company of the Year award and the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Crave/Hulu original comedy
Letterkenny, the Crave/Hulu Letterkenny spinoff series Shoresy, the CTV/CW/Roku half-hour comedy Children Ruin Everything and half-hour Crave comedy series Bria Mack Gets a Life. New Metric’s Letterkenny, Bria Mack Gets A Life and Children Ruin Everything have each been named Best Comedy Series by the Canadian Screen Awards in recent years.

ABOUT UNITED CRAFT
United Craft is a successful Ontario craft beverage company co-founded by mother-and-son team Pat and Ian Macdonald. It has steadily grown by creating an array of innovative, award-winning beverages that are designed to fill flavour gaps and satisfy emerging consumer preferences while addressing the needs of Canada’s diverse population. The company makes numerous craft beers, tasty ciders, and distinctive spirits and ready to drink cocktails like new Mojo coolers, FBombz and Moi cocktails, and High Stick vodka & whisky. Its various products are sold in LCBOs, groceries, convenience stores and duty free shops. It is actively preparing to enter the functional beverage space. United Craft is also a licensed sales and distribution agency, representing a number of popular beverages across
Ontario for Triple Bogey, Transfusion cocktails, Phillips Brewing, and Big Rig Brewing.  

Media Contacts:
Lana Castleman
lanacastleman@newmetricmedia.com
Pat Macdonald
pat@unitedcraft.ca